It is a understanding of actions and reactions of the strategies adopted . They help us to communicate the brand knowledge and establish connect between the industry and the end users. Now Social Media plays an important and vibrant role in connecting people and brand through various platforms like Facebook, Twitter, Linkedin, G+, YouTube, Instagram, Bloggers, Pinterest etc. Be it B2B or B2C, each and every customer must be constantly updated through Facebook updates, Twitter feed, LinkedIN network, Pinterest etc.. A feeling of a personal touch has a better reach among the consumers since it is a two way platform and an exquisite online platform presence ensures the longevity of the business. Organizations can get detailed analytical statistics of the social media platforms and also do a content strategy with actionable suggestions.