Digital Solutions for Contemporary Marketing

The technology has taken the lead. Health, banking, entertainment, real estate, and even currencies are going digital. It indicates every business is also changing digital. Online marketing has become mandatory for every business to survive the competitive technological world. Brands should make sure they are keeping up with the latest trends. Social media has become a new area at present.

There are more than 4 billion active users who make use of social media every day. Digital marketing solutions need to be aware of the updates happening in the ever-changing technological world. When it comes to digital solutions for contemporary marketing, here are some efficient processes you need to follow to reach the top among your competitors.

Planning trends and Digital Marketing Strategies:

There is a continuous interest developed in integrating various digital marketing strategies across diverse channels. A recent poll placed in Webinar for the members regarding the digital transformation states that ¾ of the people have started to plan to transform their business within the next 12 months. An efficient customer-centered approach will help to audit the strategies for various personas. Following an active lifecycle is essential. Digital marketing has turned to multichannel marketing and then to Omnichannel marketing. Omnichannel marketing has been a recent trend to describe marketing strategies.

Planning and Marketing Strategy:

The reason for business growth is undoubtedly the brand development strategies, marketing, and businesses. It's efficient to have a sound branding and marketing strategy before focusing on the tactics. Choosing the right audience is always good to execute your digital tactics. Everyone started creating responsive website designs, and it was recent news. But, it has turned old due to the advanced concepts developed in the area of personalization, conversational user interface, and speed based on the enhanced insight.

The download speed is most essential, and the benchmark from Google shows that there are still businesses that fall for this. With the help of technologies like Progressive Web Apps and Accelerated Mobile Pages are the recent trends.

Search Marketing Trends:

The Google search algorithm gets changed often, and it's not new to hear this news. The most significant change that was made in 2018 was not present in 2019 and now in 2020. The critical factor that made a massive change in the search marketing trends is the launch of Google Marketing Platforms. The ad words were renamed as Ads. Analysis tools and Double-click ad platforms like Data Studio, Google Analytics, AB Testing through data studio also got integrated.

When it comes to organic search, the Google Speed Update was a significant change. It penalized slow sites. The search snippets of Google also have changed in the past year. The importance of the features integrated with images and feature snippets shows the importance of clearly understanding the audience's questions. The audience makes use of voice-activated smart speakers and smartphones to ask questions. You should know the importance of understanding them clearly.

Social Media Trends:

The recent changes that were seen in three prominent social media are listed below.

Instagram: The people of all age groups started using Instagram. There was an increase in the age group from 25 to 34, followed by the age group of 18 to 24.

Snapchat: The most prominent and largest user group who used Snap chat is between 25 to 34 age group. It indicated the snapchat is only for teens.

Facebook: People older than 55 years are touted as the present biggest group of users of Facebook.

Mark now runs WhatsApp, Facebook, and Instagram, and therefore the statistics fall on the same ratio. When considering the B2B social media, Twitter and LinkedIn are not shown in the compilation data of Ofcom. LinkedIn is likely to grow. LinkedIn revenue has increased by 37% and have a session growth of 41% in the last year. When considering Twitter, 11% of the users are making use of Twitter actively, and it has seen a revenue increase of 24%.

Marketing Automation and Email Marketing:

Exploring the innovating techniques of email marketing is touted as challenging tasks at present. Every method of email marketing is the recent trend and well established related to enhancing interactivity and relevance on smart phones. Some of the vital aspect of email marketing includes

  • Integrating the marketing to the lifecycle of the customers
  • Integrating content marketing to the journey of the customers
  • Data intelligence and gathering
  • Relevant triggered emails
  • Customer experience, the lifecycle of the customer, and hyper-personalization in email.
  • Integrating machine learning to your automated marketing
  • Omnichannel marketing
  • Harnessing Big Data and Responsive design

Content Marketing:

Content Marketing always stands a prior one in the case of Digital solutions.

  • The best approach to content marketing that holds businesses are now making use of the holistic content marketing strategy to support commercial goals and audience engagement of sales and leads.
  • New structure and roles to support activities in content marketing as there is an increase in investment.
  • Focus on the quality of the content based on personas in-depth understanding.
  • Enhanced measurement of effectiveness in content marketing.

Paid Media:

PR and Advertising also play a vital role in digital solutions in the case of contemporary marketing. Branding and demand generation are considering being the discerning trends in the industries. The big winners here are video advertising and native advertising that is expected to have a more significant role in 2020 too.

I hope you found the blog interesting with the latest trends in digital solutions. Plan your transformation programs as per the latest trends and see considerable changes in your business. Any other queries are welcome.
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