image
Digital Solutions for Contemporary Marketing

The technology has taken the lead. Health, banking, entertainment, real estate, and even currencies are going digital. It indicates every business is also changing digital. Online marketing has become mandatory for every business to survive the competitive technological world. Brands should make sure they are keeping up with the latest trends. Social media has become a new area at present.

There are more than 4 billion active users who make use of social media every day. Digital marketing solutions need to be aware of the updates happening in the ever-changing technological world. When it comes to digital solutions for contemporary marketing, here are some efficient processes you need to follow to reach the top among your competitors.

Planning trends and Digital Marketing Strategies:

There is a continuous interest developed in integrating various digital marketing strategies across diverse channels. A recent poll placed in Webinar for the members regarding the digital transformation states that ¾ of the people have started to plan to transform their business within the next 12 months. An efficient customer-centered approach will help to audit the strategies for various personas. Following an active lifecycle is essential. Digital marketing has turned to multichannel marketing and then to Omnichannel marketing. Omnichannel marketing has been a recent trend to describe marketing strategies.

Planning and Marketing Strategy:

The reason for business growth is undoubtedly the brand development strategies, marketing, and businesses. It's efficient to have a sound branding and marketing strategy before focusing on the tactics. Choosing the right audience is always good to execute your digital tactics. Everyone started creating responsive website designs, and it was recent news. But, it has turned old due to the advanced concepts developed in the area of personalization, conversational user interface, and speed based on the enhanced insight.

The download speed is most essential, and the benchmark from Google shows that there are still businesses that fall for this. With the help of technologies like Progressive Web Apps and Accelerated Mobile Pages are the recent trends.

Search Marketing Trends:

The Google search algorithm gets changed often, and it's not new to hear this news. The most significant change that was made in 2018 was not present in 2019 and now in 2020. The critical factor that made a massive change in the search marketing trends is the launch of Google Marketing Platforms. The ad words were renamed as Ads. Analysis tools and Double-click ad platforms like Data Studio, Google Analytics, AB Testing through data studio also got integrated.

When it comes to organic search, the Google Speed Update was a significant change. It penalized slow sites. The search snippets of Google also have changed in the past year. The importance of the features integrated with images and feature snippets shows the importance of clearly understanding the audience's questions. The audience makes use of voice-activated smart speakers and smartphones to ask questions. You should know the importance of understanding them clearly.

Social Media Trends:

The recent changes that were seen in three prominent social media are listed below.

Instagram: The people of all age groups started using Instagram. There was an increase in the age group from 25 to 34, followed by the age group of 18 to 24.

Snapchat: The most prominent and largest user group who used Snap chat is between 25 to 34 age group. It indicated the snapchat is only for teens.

Facebook: People older than 55 years are touted as the present biggest group of users of Facebook.

Mark now runs WhatsApp, Facebook, and Instagram, and therefore the statistics fall on the same ratio. When considering the B2B social media, Twitter and LinkedIn are not shown in the compilation data of Ofcom. LinkedIn is likely to grow. LinkedIn revenue has increased by 37% and have a session growth of 41% in the last year. When considering Twitter, 11% of the users are making use of Twitter actively, and it has seen a revenue increase of 24%.

Marketing Automation and Email Marketing:

Exploring the innovating techniques of email marketing is touted as challenging tasks at present. Every method of email marketing is the recent trend and well established related to enhancing interactivity and relevance on smart phones. Some of the vital aspect of email marketing includes

  • Integrating the marketing to the lifecycle of the customers
  • Integrating content marketing to the journey of the customers
  • Data intelligence and gathering
  • Relevant triggered emails
  • Customer experience, the lifecycle of the customer, and hyper-personalization in email.
  • Integrating machine learning to your automated marketing
  • Omnichannel marketing
  • Harnessing Big Data and Responsive design

Content Marketing:

Content Marketing always stands a prior one in the case of Digital solutions.

  • The best approach to content marketing that holds businesses are now making use of the holistic content marketing strategy to support commercial goals and audience engagement of sales and leads.
  • New structure and roles to support activities in content marketing as there is an increase in investment.
  • Focus on the quality of the content based on personas in-depth understanding.
  • Enhanced measurement of effectiveness in content marketing.

Paid Media:

PR and Advertising also play a vital role in digital solutions in the case of contemporary marketing. Branding and demand generation are considering being the discerning trends in the industries. The big winners here are video advertising and native advertising that is expected to have a more significant role in 2020 too.

I hope you found the blog interesting with the latest trends in digital solutions. Plan your transformation programs as per the latest trends and see considerable changes in your business. Any other queries are welcome.
image
Cool Methods To Improve Your Revenue Through Mobile Apps Use of Freemium Apps

This is apparently a standout amongst the best approaches to improve monetary value for an application. You should simply furnish some free features yet with restricted usefulness. When the customer has enjoyed the feature, then the individual will pay to get the additional features.

image
Cool Methods To Improve Your Revenue Through Mobile Apps Use of Having Localized Content

A large portion of the best versatile mobile applications guarantee that the platform is easy to use by individuals in various parts of the globe. This suggests that to have your content localized.Make use of languages that are well known for the users. By implementing this strategy you would be able to counter the communication barriers and bring more users to the app.

image
Cool Methods To Improve Your Revenue Through Mobile Apps Use of Push Notifications

The staggering number of organizations offering these services has rendered customers befuddled on the end products. That is the reason why you will discover online customers deserting the services sooner or later. In any case, you can evade this by utilizing push notifications.

On the off chance that you have your very own portable application, at that point you can most likely send message to your customers. Indeed, they are intended to remind customers to make a buy of new items and try services.

image
Cool Methods To Improve Your Revenue Through Mobile Apps Use of Social Media

According to smart insights, the quantity of social media users has hit 3.20 billion users by 2018. That is the reason you can't bear to neglect this number particularly when you wish your business to thrive.One of the ways in which you can benefit from this is by having a mobile application. Basically, you find the opportunity to share your application connect to clients on the social stage.Moreover, you get the chance to utilize social media to pull in more guests to your products and services. That is not all, sharing links makes it simple for clients to share your connection and draw in more customers.Having social media, you definitely have the chance to gain more revenue to your platform. Over the long haul, you have to guarantee that you request more income for your business.

image
Why To Prefer Fourez Digital Marketing Services in USA?

FOUREZ is the 360-degree digital marketing services in the U.S.A. We perform everything from designing your business to enhancing traffic of your website. We take your business to the next level through our effective digital marketing services like SEO, P.P.C., ORM, S.E.M., Content Marketing, and more. We have a team of energetic and professional teams who are experienced in the digital marketing fields.

We have grown as the leading and prominent digital marketing services in the U.S.A. market, irrespective of any business domains. We are most preferred for our tech-savvy approaches and methodologies followed in the digital marketing field. We work smart and apply our professional experience in marking a difference in the industry.

We know the importance of adopting customized and sustainable online marketing services. The main motto of our FOUREZ digital marketing services U.S.A. is to improve visitors to the client website, enhance the awareness of the client brand to make customers satisfied, and take the business growth to the top level. We deliver affordable and top-notch online marketing services with a more significant online presence to generate high quality leads for any website products or services.

Why Forez Digital Marketing Services?

Customer satisfaction, affordability, quality, and excellence are the main reasons why clients most prefer our FOUREZ digital marketing services in the U.S.A. Here are our top digital marketing services offered by us.

  • Search Engine Optimization: We help in increasing the traffic of your business and improve online presence through our best SEO strategies and methodologies.
  • Pay per Click: P.P.C. Management or Pay per Click advertising makes the advertisers pay for every link clicked on an advertisement in the Search Engine. The cost of a per-click varies based on different factors like search volume and geographical locations. The keywords that have a higher search volume acquire the greater bid price.
  • Social Media Optimization: Customer engagement is vital to enhance your business. Social media is the right place where you can acquire most of your targeted audiences. Social media is the best platform for advertisers, and they can make use of their free or paid tools to promote their business globally as well as locally.
  • Online reputation management: Feedbacks and reviews have a significant role in every business. 90% of online users trust their peers rather than brands. The audience will make a background check of your business before buying their favorite products or services. We offer effective online reputation management services that provide trust in your brand and thus lead to effective sales.
  • Social media marketing: Just having a social media profile is not useful for your business; you need to make sure you make use of those social media platforms like LinkedIn, Twitter, YouTube, and Facebook effectively to increase your sales. We offer top-notch social media marketing services that enable you to choose the right type of promotional campaign that works well for your business.
  • Content marketing services: Just like water significant to human beings, content is essential for online marketing. We provide first-class content marketing services to our clients at a cost- effective rate. We have professionals who take care of the content and check whether it's useful, neat, crisp, and affordable.
  • Google Place Marketing: At present, Google local listings also have an essential role in online marketing. They are a powerful tool used for promoting the local business. We provide the best Google place marketing services that help companies overcome forge and local market competition.
Why is Fourez best digital marketing services in the U.S.A.?
  • We develop improved digital content strategies to enhance your business.
  • We enhance the website, property UI/UX, and client product.
  • Data-informed marketing process
  • We serve different industries like technology, hospitality & tourism, healthcare & pharmacy, Industrial manufacturing, media & entertainment, online retail, logistic & transport, media, and more.
  • Acquire higher traffic to the client website with our effective digital marketing services.
  • Audit client website for identifying the technical problems.
  • Off-page, quality link building, and on-page optimization for web pages.
  • Design and build client websites as per the niche type.
  • Drive plenty of traffic from social referrals
  • Develop opt content and market them to develop customer engagement and trust.
  • We understand the prospects and client's business.
  • Increase the ranking of the keywords in the search engine.
  • Create a responsive and mobile-friendly website design.
Why choose FOUREZ Digital Marketing Services?
  • Save money and time through our effective digital marketing services
  • We are a complete suite for digital marketing services in the U.S.A.
  • We have a team of energetic and young team of professionals with good knowledge in the digital marketing field.
  • On-time delivery and affordable rates when compared to other digital marketing services in the U.S.A

Get it touch with us now if you are looking for the best digital marketing services.

image
How Digital Marketing Helps in Healthcare Industry ?


  • Optimize your websites to be consistent with SEO. SEO not only helps you rank better on search engines but also gives you the much needed organic visibility. If you are unsure, reach out to experts who can help you meet the expectations.
  • The second most important way would be to stay active on social media platforms like Instagram, Facebook, LinkedIn, and Twitter. By staying active on social media, you will be able to reach a broad base of digital audiences, thus increasing your brand's presence and visibility.
  • Use Call to Actions effectively. You can use them either on websites or in your e-mail campaigns. Calling out to your audience in the right way helps you gain new customers. If your services are good enough, then be sure of the organic word of mouth marketing which can bring in more customers and business to your door-steps.
  • Content marketing is the key to success for local businesses. As rightly said, content is king/queen. So, knowing the right content to be provided to your customers is the key to any successful digital marketing strategy. Your content should be precise and focus on resolving your customer's pain points rather than telling them how good your product is.
  • Create high-quality images and compelling videos that can be shared across social media sites. Content explained through videos and images tend to stay in memories longer than words.
  • Update yourself with the latest technological trends in digital marketing. It will not only help you stay relevant but will also help you adapt early to changes and steer your business in the direction of opportunities.

image
How Digital Marketing Helps in Healthcare Industry?

The healthcare industry is experiencing enormous growth in terms of technological advancements and revenue. So it is no wonder that the industry is relying on digital marketing to reach out to its customers and clients alike. Ranging from selling the brand name to reaching out to potential medical distributors takes place online.

So, the industry is naturally facing a technological shift in terms of marketing. From traditional marketing to digital, the healthcare industry is looking forward to exploiting the latest trends to best of the advantage.
Further, it is said that around 77% of the patients depend on websites to consult the best of the healthcare providers.

In line with the same, the following article also focuses on utilizing the best digital marketing strategies to apply to increase your market reach to both customers and professionals alike.

  • User-Friendly Website:An easy to navigate website is what the patients expect. How soon can one find the content they are expecting to see is what defines a user-friendly website. Hiring a good UX and UI designer to identify the discrepancies on the website can take you a long way in converting your website visitors to customers.
  • Providing Regular Informational Blogs:Blogs are still an appropriate means of providing your customers with the latest improvements in your healthcare center. Not only that, the more frequently you update your blog, the more often Google crawls your websites, which can help in improving your rankings.
  • Videos to educate and share knowledge:Vlogging is the latest trend in digital marketing. Creating a short video to explain your center's work culture and introduce them to the latest innovations takes you a long way. Getting your physicians and staff to passionately explain their role in the organization can yield high returns.
  • SEO Optimization of the website: Having SEO optimized content on your website is the best way to organically improve the ranking of your website. Use appropriate keywords and improve the rankings.
  • Engage in Social Media Effectively:Use all the social media platforms effectively. Share vlogs and video content on all the popular platforms to reach out to the broad customer base.